Serial Number:
97671003
Mark:
MADE FROM MARRIAGE MATERIAL X DAMAGED GOODS!
Status:
Abandoned-Failure to Respond
Status Date:
02-20-2024
Filing Date:
Registration Number:
N/A
Registration Date:
N/A
Sweatshirts; Sweatshirts for adults women and men; T-shirts; T-shirts for adults, women and men; Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Gift packages sold as a unit consisting primarily of a sweatshirt and also including a photo frame, a coffee mug, and a tote bag; Hooded sweatshirts; Hooded sweatshirts for adults, women and men
Mark Description:
The mark consists of The mark is intended to be a whimsical badge to be displayed on wearing apparel with a double meaning. In the first instance, the mark presents in printed-font the words "made from Marriage Material" (as if it was a clothing label identifying a type of fabric), but then an aggressive "X" in handwritten-font crosses out the words "Marriage Material" as if it was a discount store clerk striking out a regular price and reducing it to a sale price). Just underneath, in casual handwritten font the words "Damaged Goods!" appears on a tilt (as if the sales clerk quickly wanted to make clear to its customers that the product was damaged). The play on words is whimsical. It implies that it is not merely the wearing apparel that is damaged goods but the person wearing them as well! This person, who was once "marriage material" having come out of a failed relationship or divorce, has now become "damaged goods." It is the CONTRAST between the colors of the mark (not necessarily the colors themselves) as they appear against the backdrop of the color of the wearing apparel and the CONTRAST between the printed-font versus the handwritten-font, that are the most striking visual characteristics of the mark. The actual selected colors are secondary, they are chosen simply to maximize contrast and the color pallet of the mark will always be driven by the color of the wearing apparel that the mark will appear on, to make the most dramatic of contrasts. Thus, on a white shirt, the prominent colors might be black printed-font vs. red handwritten font; on a black shirt, the prominent colors might be white printed font vs. red handwritten font; on a gray sweatshirt the prominent colors might be white hand-printed font vs. a gold-tone handwritten font. The jpg illustration submitted with this application provides several examples of how color plays an important role in the mark, but the color pallets are variables that will change according to the backdrop of the wearing apparel. The font- style themselves (and their distinguishing contrasts) are intended to remain consistent throughout the various color patterns.
Class:
Clothing, footwear, headgear.
Type of Mark:
Trademark
Published for Opposition Date:
N/A
Owner:
Mark Drawing Status:
Design plus Words, Letters, and/or Numbers
Abandon Date:
02-05-2024
Business Name:
STE 400
Correspondent Name:
