Mark:

Status Date:

09-21-2012

Registration Number:

2980509

Goods and Services:

computer software, for use in database management, for use in the field of standardized test preparation, review and strategy; computer software featuring standardized tests, and instruction manuals sold as a unit; computer programs designed specifically for financial aid offices of colleges and universities to assist them in establishing a comprehensive financial aid management system to perform such functions as financial aid application tracking, student financial aid need analysis, financial aid award packaging, notification of financial aid awards, processing disbursements to students, and instruction manuals, sold as a unit; computer software containing geo-demographic data, for use by college and university recruitment personnel in market research, and in recruitment planning and tracking, and manuals sold therewith as a unit, pre-recorded videos featuring standardized test preparation, review and strategy; pre-recorded audio cassettes featuring standardized test preparation, review and strategy; and booklet sold as a unit printed tests and test booklets; publications, namely, bulletins, pamphlets and booklets in the field of registration information, printed schedules and material, namely books and booklets, for test preparation; printed test preparation guides; printed writing assessment test booklets used for college preparatory and/or entrance purposes; printed order forms; printed test administration manuals; instructional manuals featuring questionnaires soliciting enrolled students and/or admitted students to rate colleges and universities; printed summary reports of questionnaire response data, enabling college and university recruitment personnel to plan enrollment strategies, allocate recruitment resources, monitor the effectiveness of recruiting techniques and identify key factors that motivate students to make enrollment decisions; printed materials, namely books and booklets, and printed tests and test booklets featuring test preparation and test development for material for non-native English language speakers in secondary schools; publications, namely, printed forms, questionnaires, books, handbooks, periodicals, catalogues, pamphlets, brochures and newsletters, featuring information on and procedures for applying for financial aid for college providing career planning and guidance information to students, parents, and educational counselors by means of an interactive web site on a global computer network; market analysis, namely, analyzing data from surveys done for others; preparing business reports from data gathered from surveys done for others; conducting and analyzing business and market research surveys for colleges, universities, and organizations to determine the supply and demand for adult education and the issuing of reports on such surveys providing educational information to students, parents, schools and educational counselors by means of the Internet, namely, providing registration information, schedules, study materials, statistical and score information for standardized tests, and information regarding further educational resources in the areas of college entrance preparation, and college application and college selection; providing educational information in the nature of an interactive college application system; educational testing services; namely, preparing and providing curricular materials and course descriptions, and conducting related examinations of non-native English language speakers in secondary schools; training in the use and operation of geo-demographic data base enabling college and university recruitment personnel to perform market research and enhance marketing efforts to students, and training workshops in the fields of college recruitment and college enrollment; educational services, namely, training workshops and user group meetings in the field of how to use and evaluate the questionnaires soliciting enrolled students and/or admitted students to rate colleges and universities and evaluating summary reports, and distributing course materials therewith; providing support services, via e-mail, telephone and through personal meetings to students, parents, schools and educational counselors, in connection with registration information, schedules, study materials, statistical and score information for standardized tests, and information regarding further educational resources in the areas of college entrance preparation, and college application and selection; educational services, namely, a computer-adaptive testing program offered by means of an interactive web site on the Internet enabling high schools and colleges to assess test takers' ability in a variety of subjects; educational services, namely, providing an interactive tutorial to prepare test takers for a computer-adaptive placement testing program by means of an interactive web site on the Internet; development, administration, and evaluation of a computer-adaptive educational testing program; scoring, analyzing and reporting computer-adaptive educational testing program test results; providing information, training and technical support regarding a computer-adaptive placement testing program by means of an interactive web site on the Internet and by seminars, conferences, and workshops; providing educational information by means of an interactive web site on a global computer network, namely, providing writing assessment test booklets used for college preparatory/entrance purposes; educational testing services, namely, development, administration and evaluation of printed writing assessment tests and on-line writing assessment tests via a web page on a global computer network; providing educational information by means of an interactive web site on a global computer network, namely, providing an interactive tutorial to prepare test takers for writing assessment tests

Class:

Education

Published for Opposition Date:

05-10-2005

Mark Drawing Status:

Design Only

Business Name:

THE COLLEGE BOARD