Mark:

OP-ADS

Status Date:

01-24-2011

Registration Number:

N/A

Goods and Services:

Computer software for automating the scheduling (specifying what content should be displayed in which locations at which times), distribution (ensuring that media devices receive the needed data to display the content), play or display, and measurement (what content showed when and where, as well as measurement of the performance in terms of impact of the campaign on audience behavior as evidenced by sales, profits, foot traffic, and number of people interacting with a kiosk) of media advertising and marketing campaigns as displayed or played on a network of media devices in public places; computer software for facilitating the exchange of data on the behavior and performance (what content was displayed, when and where; how many and what types of people were exposed to the content; data on subsequent audience behavior, namely, making a purchase in a store and entering a mall) of a network of media devices in public places; computer software for planning, scheduling, tracking, analyzing, monitoring, measuring, and reporting on the performance, as measured by the impact of the campaign on audience behavior as evidenced by sales, profits, foot traffic, and number of people interacting with a kiosk) of media advertising and marketing campaigns as displayed or played on a network of media devices in public places; computer software for optimizing the performance (in terms of measures of audience response or financial impact) of a media advertising campaign as displayed or played on a network of media devices in public places by selectively choosing times and places for displaying the campaign; computer software for targeting of a media advertising campaign as displayed or played on a network of media devices in public places by selectively choosing times and places for displaying the campaign so as to reach certain demographic groups and/or audiences that are the most responsive, taking into account the impact of the campaign on audience behavior as measured by sales, profits, foot traffic and number of people interacting with a kiosk; computer software for use in advertising and marketing campaigns for playing or displaying full motion video, static images, and/or animations for video display, with or without audio, audio recordings as displayed or played on a network of media devices in public places Preparation for others of advertising, marketing and promotional materials and campaigns and consumer-directed digital content as displayed or played on a network of media devices in public places; market research and analysis; conducting marketing studies; marketing consulting services; compiling, analyzing and monitoring the performance, effectiveness and results, as measured by the impact of the campaign on audience behavior as evidenced by sales, profits, foot traffic, and number of people interacting with a kiosk, of advertising, marketing and promotional materials and campaigns and consumer-directed advertising and marketing content as displayed or played on a network of media devices in public places; providing business marketing information Application service provider (ASP) services, namely, hosting computer software applications for automating the scheduling (specifying what content should be displayed in which locations at which times), distribution (ensuring that media devices receive the needed data to display the content), play or display, and measurement (what content showed when and where, as well as measurement of the performance in terms of impact of the campaign on audience behavior as evidenced by sales, profits, foot traffic, and number of people interacting with a kiosk) of media advertising and marketing campaigns as displayed or played on a network of media devices in public places; application service provider (asp) services, namely, hosting computer software applications for facilitating the exchange of data on the behavior and performance (what content was displayed, when and where; how many and what types of people were exposed to the content; data on subsequent audience behavior, namely, making a purchase in a store and entering a mall) of a network of media devices in public places; application service provider (asp) services, namely, hosting computer software applications for scheduling, planning, tracking, analyzing, monitoring, measuring, and reporting on the performance, as measured by the impact of the campaign on audience behavior, as evidenced by sales, profits, foot traffic and number of people interacting with a kiosk) of media advertising and marketing campaigns as displayed or played on a network of media devices in public places; application service provider (asp) services, namely, hosting computer software applications for optimizing the performance (in terms of measures of audience response or financial impact) of a media advertising campaign as displayed or played on a network of media devices in public places by selectively choosing times and places for displaying the campaign; application service provider (asp) services, namely, hosting computer software applications targeting of a media advertising campaign as displayed or played on a network of media devices in public places by selectively choosing times and places for displaying the campaign so as to reach certain demographic groups and/or audiences that are the most responsive, as measured by the impact of the campaign on audience behavior, as evidenced by sales, profits, foot traffic, and number of people interacting with a kiosk; computer software consulting services in connection with the foregoing application service provider services and in the fields of advertising and marketing; application service provider (asp) services, namely, hosting computer software for use in advertising and marketing campaigns for playing or displaying full motion video, static images, and/or animations for video display, with or without audio, audio recordings as displayed or played on a network of media devices in public places

Class:

Scientific and technological services

Published for Opposition Date:

04-01-2008

Mark Drawing Status:

Standart Character Mark

Business Name:

PERKINS COIE LLP