Mark:

THE SOFTWARE OF THINGS

Status Date:

08-31-2015

Registration Number:

N/A

Goods and Services:

computer game software; computer software platforms to allow the further development of other computer software applications; computer application software for mobile devices to facilitate the dissemination of content and advertising for use in advertising and marketing; computer software platforms to provide application programming interface connectivity for advertising networks; computer application software for serving advertisements for serving advertisements for others on mobile devices; computer software for data collection, data analytics, and audience measurement and insight; downloadable ring tones, games, screensavers, graphics, music, and photographs all via the internet, global computer networks and wireless devices; downloadable short videos and movies featuring music, action, adventure, drama, comedy, eroticism, interviews, documentaries, news, current affairs, exercise and fitness, health, fiction, sports, leisure, motoring, religion, law, crime, video games, quizzes, cookery, nature, gardening, politics, finance, mobile telecommunications, jokes, culture, travel, natural history, social issues, languages, teaching, mathematics, geography, history, geology, biology, technology, horror, classic movies, western movies, science fiction, decorating, interior design, science, children's programs, and the arts, all via the internet, global computer networks and wireless devices advertising and marketing services, namely, promoting the goods and services of others; advertising and marketing consultancy; advertising services and promotion services and related consulting; business marketing and management consulting services for others in the fields of on-line advertising, corporate and brand identity, social media, interactive and digital solutions, digital platform development, website, video production, streaming and embedding, research and analytics and mobile services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; dissemination of advertising for others via public and private wireless networks and global communication networks for display on mobile electronic devices, television, computers, electronic billboards, and publicly displayed digital monitors; advertising, promotion, and marketing services in the nature delivering advertising to mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors via a cloud-based platform; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through audio, video, digital and on-line media; advertising on the internet for others; promoting, advertising and marketing the websites of others; design of internet advertising; developing advertising campaigns for others; production of advertising materials; mobile device marketing consultation services provided to advertising agencies and advertisers; advertising and marketing services, namely, placing advertising in mobile applications; advertising and marketing services, namely, providing self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving for others; distribution and dissemination of advertising for others via telecommunications networks; preparation of custom or non-custom advertising for others for dissemination via telecommunications networks; advertising services, namely, placing advertisements in search engine results pages viewed on mobile devices; advertising and publicity services, namely, promoting the goods, services, brand identity, commercial information, and news of third parties to electronic devices, such as computers and mobile devices, including wireless-enabled and cellular phones, tablets, and augmented reality imaging devices; dissemination of advertising for others via mobile websites, applications, and devices; online advertising for others, namely, providing advertising space on mobile websites, applications, and devices; online advertising and marketing services; business management and advice; promotion, advertising and marketing of online websites; electronic commerce services, namely, providing information about products via global communications networks for advertising and sales purposes; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services, namely, analyzing websites and applications of others to provide strategy and insight regarding marketing, sales, and product design; business consulting services, namely, providing strategy and insight regarding marketing and sales; data analytics services, namely, analysis of advertising, marketing, sales, customers, product usage, and market trends and actions; consumer marketing research consulting services related to audience measurement and insight; business data analysis services, namely, predictive data analysis for developers and publishers on mobile devices; promoting the goods and services of others by providing software applications and a website featuring coupons, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information television broadcasting via a wireless network; interactive television broadcasting via a wireless network; providing transmission of news via a wireless network; providing entertainment via a wireless network, namely, electronic transmission of entertainment media content; television broadcasting and transmission between wireless devices and computer networks via a wireless network; electronic transmission of data, pictures, software, music, and video, and streaming of data, pictures, software, music, and video for others via global and local computer networks; internet protocol television (IPTV) transmission services production of television programs to be distributed via a wireless network; production of interactive television programs to be distributed via a wireless network; entertainment services, namely, providing ongoing television programs in the fields of entertainment, general news, current events, sports, weather, reviews, shopping and horoscopes via a wireless network; entertainment in the nature of television news shows via a wireless network; entertainment services, namely, providing ongoing television programs in the field of news in the nature of current event reporting via a wireless network; entertainment services, namely, providing television programs in the field of entertainment information via a wireless network; providing information in the fields of television entertainment programming and the television entertainment industry via a wireless network; consulting services regarding games, music, photographs, short videos and movies; entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; providing websites and mobile media content in the nature of photos, audio and videos featuring entertainment information; entertainment services, namely, providing websites and mobile media content in the nature of photos, audio, and videos featuring film clips, movie trailers, photographs, music and multimedia materials all in the field of entertainment; video editing; video production services consulting services regarding downloadable ring tones, screensavers, and graphics; computer software consulting; consulting services regarding computer game software and computer application software; consulting services regarding computer game software and computer application software for wireless devices; providing analytics information regarding computer application software and computer application software for mobile phones and wireless devices; application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and mobile platforms in the fields of advertising and marketing; computer services, namely, providing a Mobile-as-a-Service (MaaS) platform featuring advertising monetization modules for mobile applications; computer services, namely, providing a cloud-based Mobile-as-a-Service (MaaS) advertising platform for mobile devices; providing temporary on-line use of non-downloadable software for the distribution of advertising via telecommunications networks; providing digital advertising technologies, namely, platform as a service (PaaS) featuring computer software platforms for management of digital advertising data and for operating a digital advertising self-service marketplace for use by advertisers, publishers, operators and associated data providers for providing advertising to customers; computer services, namely, providing a content portal and search engine for producing, finding, personalizing, creating, and organizing electronic content, user-generated information, advertising, and other internet information viewed on mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors; application service provider, namely, hosting, managing, developing, and maintaining applications and software in the fields of advertising and marketing, virtual goods, virtual currency, and computer games for mobile electronic devices; providing temporary use of on-line non-downloadable software and applications for enabling mobile service providers to optimize user monetization, marketing, and satisfaction; application service provider, namely, hosting, managing, developing, and maintaining applications and software of others in the fields of advertising and marketing for mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors; hosting third party web content and software applications; computer network management, namely, global traffic management and management of content delivery for others; web site traffic monitoring, analysis and reporting; digital rights management services to protect digital content, namely, providing electronic verification of digital content access and generating electronic access permissions for said digital content; designing computer networks and software for others; application service provider (asp), namely, hosting software applications for others; providing a website through which users are able to select, manage and download digital media content from the internet directly to computers, media players and mobile devices; design and development of computer software for others for advertising, marketing and promotion purposes; design and development of computer software for others for on-line advertising, corporate and brand identity, social media, interactive and digital solutions, digital platform development, website, video production, streaming and embedding, research and analytics and mobile; computer design technology consultation services

Class:

Scientific and technological services

Published for Opposition Date:

12-02-2014

Mark Drawing Status:

Standart Character Mark

Business Name:

WILSON SONSINI GOODRICH & ROSATI